We’re proud to introduce the Impact Collection.

My wife Kelly was diagnosed with breast cancer in the fall of 2024. It’s been a journey since then, as anyone who’s been affected by it knows. But after a bi-lateral mastectomy, Kelly has come out the other side with NED – ‘no evidence of disease’. And while we’re hugely thrilled by that – we know that doesn’t necessary mean forever, and definitely not for those who continue to fight today.

So it’s with that spirit we're proud to support the Susan G. Komen Foundation in the fight against breast cancer. This exclusive women's tee isn’t just a bold expression of style — it’s a symbol of support, strength, and solidarity. And if it wasn’t obvious, FYC is our code for Fuck You Cancer. 100% of the profits from every single shirt sold will be donated directly to the Susan G. Komen Foundation to help them fund groundbreaking research, support services, and lifesaving community programs.

Buy a shirt. Wear it with pride. Stand with us. Together, we can make a difference.

FYC. Fuck You Cancer.

And one more thing, the shirt label is NNS, which stands for Never Not Smiling. Kelly sent a pic of herself to our family group text one day from the hospital before a particularly painful procedure, and she was all smiles - because that was her attitude. And Zach, one of our sons texted back “She’s never not smiling” And it stuck - NNS is now not just our family mantra, it lives on us as we all had it tattooed.

• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric


Please note, this item is print to order and is not eligible for returns or exchanges. Any damaged items or items lost in transit will be replaced.


In compliance with the General Product Safety Regulation and meet EU standards.

Size guide