In August of 2024 Kelly (Sam the Cooking Guy's wife) was diagnosed with breast cancer and she chose to face it head on. When our kids noticed that she was constantly smiling in pictures at her appointments, NNS (Never Not Smiling) immediately became not just a family theme, but a family tattoo.

So from NNS to FYC - these shirts are our way of saying F*CK YOU to Kelly's (and everyone's) cancer.