We’re proud to introduce the Impact Collection.

My wife Kelly was diagnosed with breast cancer in the fall of 2024 and she chose to face it head on. When our kids noticed that she was constantly smiling in pictures at her appointments, NNS (Never Not Smiling) became a family mantra.

It’s been a journey since then, as anyone who’s been affected by it knows. But after a bi-lateral mastectomy, Kelly has come out the other side with NED – ‘no evidence of disease’. And while we’re hugely thrilled by that – we know that doesn’t necessary mean forever, and definitely not for those who continue to fight today.

So it’s with that spirit we're proud to support the Susan G. Komen Foundation in the fight against breast cancer. This exclusive hoodie isn’t just a bold expression of style — it’s a symbol of support, strength, and solidarity. And if it wasn’t obvious, FYC is our code for Fuck You Cancer. 100% of the profits from every single hoodie sold will be donated directly to the Susan G. Komen Foundation to help them fund groundbreaking research, support services, and lifesaving community programs.

Buy a shirt. Wear it with pride. Stand with us. Together, we can make a difference and continue smiling.

FYC. Fuck You Cancer.


• 100% cotton face
• 65% ring-spun cotton, 35% polyester
• Front pouch pocket
• Matching flat drawstrings
• 3-panel hood

Disclaimer: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.

Please note, this item is print to order and is not eligible for returns or exchanges. Any damaged items or items lost in transit will be replaced.


In compliance with the General Product Safety Regulation and meet EU standards.

Size guide